Clothing production has doubled from 2000 to 2018, and 85% of the produced textile goes into landfills or is burnt creating pollution not leaving space for natural resources to decompose. Land-filling and burning of waste clothes is Fashion’s “dirtiest open secret” as quoted by Orsola de Castro. There is an implied need to gather the unused and unwanted clothes stored in the households, fashion houses, tailor shops, couture houses and recycle/reuse them into #EthicalFashion.

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KLOOP is an inspiration from the late 1990s and early 2000s tradition of clothes barter in the sub urban streets of Delhi wherein these Gujarati women used to roam around streets calling for donations of unwanted clothes in exchange of a household item like a utensil, bucket etc. This deal was a a fortune for house makers as they used to get a household item just by clearing their closet. These Gujarati women(the collectors) then used to resell these clothes at much cheaper prices in second hand markets)  

 

KLOOP is a GenZ online platform for collecting unwanted clothes from various sources and reusing/recycling them and then eventually selling these on our online e-commerce platform 'The KLOOP Store'. The idea comes from the notion that every individual has a birth right to basic clothing and more. 

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Kloop serves a threefold purpose described as below:

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1) The First Fold: This online platform in the form of website, is a gateway to clothes for the underprivileged. Households, fashion houses or whosoever wishes to donate unwanted clothes can go to the website and click on the donate button, give the pick up address details, number of clothes they want to donate – this will have filters like Gender, Age Group etc. so that Team Kloop can categorize the clothes for  donation.

This not only reduces the number of clothes which were otherwise filling land-fills, but also they are being used to provide clothing to the underprivileged.

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2) The Second Fold: For different textile producers/ clothing brands to buy junk clothes at subsidized rates to be recycled into new garments.

This will be more effective if a regulation is rolled out wherein all clothing brands have to recycle at least 1% of the total produce into new clothes (the rate is low as this will take time to be accepted)

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3) The Third Fold wherein this also serves as an online clothing store for buying recycled trendy garments open to general public, making it a revenue generating platform. This will be the most important part of the application which will have to be promoted through social media and established clothing brands and celebrities.